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Article
Publication date: 1 April 1993

Pete Naudé, Geoff Lockett and Steve Gisbourne

Provides an example of the use of judgemental modelling, ormulticriteria decision making, as a tool for market analysis. Based on arecent study in a segment of the chemical…

Abstract

Provides an example of the use of judgemental modelling, or multicriteria decision making, as a tool for market analysis. Based on a recent study in a segment of the chemical industry within the United Kingdom, shows how the approach can be used to provide information on both the importance of attributes and the scores of competing suppliers on the same attribute set. Suggests that the approach enables a comprehensive analysis of the positioning of the various suppliers to be undertaken, and provides insights that can be developed into detailed marketing strategies.

Details

European Journal of Marketing, vol. 27 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 December 1993

Pete Naudé, Geoff Lockett and Ian Blackman

The financial services market is currently undergoing tremendouschange, due to the twin influences of developments in the field ofElectronic Data Interchange (EDI) and changes in…

1639

Abstract

The financial services market is currently undergoing tremendous change, due to the twin influences of developments in the field of Electronic Data Interchange (EDI) and changes in the legislation determining how banks will be allowed to operate after 1992. Describes research whose objective was to evaluate the viability of introducing a new service to handle cross‐border payments, undertaken for a large multinational bank, and focused on respondents from a variety of firms within the European Community. Uses a combination of a PC‐based judgemental modelling package and in‐depth interviews to develop a clear understanding of the needs of both the originators′ and the vendors′ requirements. Although based on a relatively small sample, the detailed findings permit development of an effective approach to segmenting the market for the particular service.

Details

International Journal of Service Industry Management, vol. 4 no. 4
Type: Research Article
ISSN: 0956-4233

Keywords

Article
Publication date: 12 December 2016

Helen Lockett, Geoffrey Waghorn, Rob Kydd and David Chant

The purpose of this paper is to explore the predictive validity of two measures of fidelity to the individual placement and support (IPS) approach to supported employment.

Abstract

Purpose

The purpose of this paper is to explore the predictive validity of two measures of fidelity to the individual placement and support (IPS) approach to supported employment.

Design/methodology/approach

A systematic review and meta-analysis was conducted of IPS programs. In total, 30 studies provided information characterizing 69 cohorts and 8,392 participants. Predictive validity was assessed by a precision and negative prediction analysis and by multivariate analysis of deviance.

Findings

Fidelity scores on the IPS-15 scale of 60 or less accurately predicted poor outcomes, defined as 43 percent or less of participants commencing employment, in 100 percent of cohorts. Among cohorts with IPS-15 fidelity scores of 61-75, 63 percent attained good employment outcomes defined as 44 percent or more commencing employment. A similar pattern emerged from the precision analysis of the smaller sample of IPS-25 cohorts. Multivariate analysis of deviance for studies using the IPS-15 scale examined six cohort characteristics. Following adjustment for fidelity score, only fidelity score (χ2=15.31, df=1, p<0.001) and author group (χ2=35.01, df=17, p=0.01) representing an aspect of cohort heterogeneity, remained associated with commencing employment.

Research limitations/implications

This study provides evidence of moderate, yet important, predictive validity of the IPS-15 scale across diverse international and research contexts. The smaller sample of IPS-25 studies limited the analysis that could be conducted.

Practical implications

Program implementation leaders are encouraged to first focus on attaining good fidelity, then supplement fidelity monitoring with tracking the percentage of new clients who obtain a competitive job employment over a pre-defined period of time.

Originality/value

The evidence indicates that good fidelity may be necessary but not sufficient for good competitive employment outcomes.

Details

Mental Health Review Journal, vol. 21 no. 4
Type: Research Article
ISSN: 1361-9322

Keywords

Content available
Article
Publication date: 1 July 2000

Dr Kinshuk

222

Abstract

Details

Library Hi Tech News, vol. 17 no. 7
Type: Research Article
ISSN: 0741-9058

Article
Publication date: 2 November 2012

Tim Mazzarol and Geoffrey N. Soutar

The purpose of this paper is to review the changes in the international education sector that have taken place over the decade since the authors' book, The Global Market for

4111

Abstract

Purpose

The purpose of this paper is to review the changes in the international education sector that have taken place over the decade since the authors' book, The Global Market for Higher Education was published in 2001.

Design/methodology/approach

The paper is an expert opinion that draws on global trends in the international education sector.

Findings

Since the publication of the authors' book, the global market for higher education has changed significantly. A decade ago competition was between a few mainly English language instruction countries in the developed world. The principal destination country was the United States followed by Britain, but with Australia, Canada and New Zealand actively competing. In 2012, competition has expanded, with former sending nations (e.g. Singapore, China, India) becoming destinations. Competition among established nations has also intensified.

Originality/value

This paper provides a strategic overview of the state of international education and a unique perspective on the trends that have shaped and will continue to shape this industry into the future.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

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